Blowing the dust off this format so I can document (and hold myself accountable for) the building of a content strategy at the BFI, among other things.
Just before Christmas, I did a training course with Content Design London that was all about leading change and building a content strategy. It was a worthwhile course that taught me a fair bit about how to get started, even though there are going to be obvious challenges (me sadly being only one person as one of them).
As the BFI has such a huge content remit, I’ve decided to focus on two products to base our content strategy around: bfi.org.uk and the BFI intranet.
I held an initial workshop with digital production and content editors, the intranet product manager, the director of digital services and products and the head of digital delivery and standards. This workshop aimed to identify the stakeholders we work with.
We also spoke through some questions and answers that covered:
These conversations made some things clear about our processes within digital and the processes that exist elsewhere in the BFI. We’re going to dive into more of these findings in future workshops.
I need to summarise the stakeholders identified from the first workshop, and build another workshop around how we work with these stakeholders and their processes. I will try and keep this blog updated as the project moves forward.
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We’ve been doing a fair bit of planning for the digital programme research - I have been hoping to get some qualitative research around the ‘Your visit’ content (especially around access and accessible screening information) so that we can understand if what we have is working for users.
I’ve been doing odd bits here are there to improve our users experience of buying BFI membership. After a few crits at the end of last year, the final drafts have been sent over to the head of membership and the digital marketing team.