June, July and a bit of August

<aside> 💡

Headlines:

• Information architecture work for BFI cinema programmes
• Manual content inventory of bfi.org.uk
• Creating a content strategy based on content inventory
• Using Analytics and SiteImprove more </aside>

It’s been a while, but there’s been a lot on. I went to Wales, Finland, a festival, a wedding, some gigs and shows, all while trying to improve content on the BFI’s digital products and services!

The Premier League is back, and I’m currently number one on the BFI’s Fantasy League (I’m posting this because it won’t happen again).

🖱️Work

🎥 Content rules and information architecture (IA) for our cinema programme

This is probably the most challenging content I’ve ever worked with. We have such a deep, layered and complex programme at the BFI, which is both brilliant and tricky to fit into a traditional IA model. I’m looking less at how we actually ‘programme’ shows, and more at how a user interacts with our programme - if that makes sense. There’s more work to be done here, so I can’t say too much but you can see some of my thinking below.

Above: Some of my thinking on Figma

🗃️ Content inventory of bfi.org.uk

I have manually gone through approximately 700 pages on the bfi.org.uk site. The spreadsheet I created looks at:

• the name of the page
• whether there are user needs (or multiple)
• if there are documents (like PDFs) on the page
• if there are contact details on the page

This was a lot of work, and it took some time but it was very necessary. In the two and a half years I’ve been at the BFI, I haven’t really understood the ‘lay of the land’ with bfi.org.uk. It’s been so useful to understand the content we have, what gets updated regularly, and what doesn’t at all.

📋 Creating a content strategy

From the inventory, naturally a plan came together in my head. Rules and standards of how our content should work started to fall naturally onto a blank Word document. It’s still only a baby, but I’m looking forward to sharing iterations of this as it grows.